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> What Stagnation Looks Like, Data from November '16
Hijack
post Jun 14 2019, 08:52 PM
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As a consumer, I LOVEEEEEEEE having to subscribe and have multiple apps just to watch stuff now /s

[Content removed]ing insane
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darkmaverick
post Jun 15 2019, 03:00 AM
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The goal of Zenither from a business perspective is to replace other methods of broadcasting, in particular using expensive licensed broadcast automation software to beam signals into outer space and for those feeds to be downloaded by third party multichannel programming distributors, ran through CDN (content delivery network servers) and loaded on video players loading m3u8 -- which is how Sling TV, YouTube TV, Hulu Live, etc. work. They aren't very sophisticated pieces of software, just a half step above what is in a cable box.

Even content providers who just use broadcast automation solutions to run the CDNs directly still have enormous overhead costs which make it too expensive for many content providers to be on services like Sling TV.

Our patented Dynamic TV broadcasting method is significantly cheaper method of distribution since it segments content in a way that creates efficiencies that don't exist in the other methods (for example, we don't have to record hundreds of hours of linear feeds and play them back on delay systems for each time zone we operate in, which is an enormous overhead expense in data storage) and our API allows the stations feeds to be loaded into third party apps like Sling TV synchronously, complete with meta-data information like comments appearing across all devices, platforms and apps.

Content licensing is expensive, which is why we don't have all the major channels on board, yet. But we also don't necessarily need them because there are many other content providers who cannot afford to operate channels on competitor apps but can on Zenither, and are significantly cheaper to onboard.

Basically, Sling TV at best will have hundreds of channels due to the high cost of operating a channel with their service creating economic barriers to entry for many content providers.

By contrast Zenither could potentially have tens of thousands of channels since our cost to entry is significantly lower.

Much like any new technology, the major studios and networks will embrace it once it becomes popular. The goal is to eventually be that one app where you can "watch it all", which is our trademarked slogan.

All these other apps will never be the one stop shop for all content, due to inferior technology creating barriers to entry for content providers which limits what content they have. It's one of the reasons so many content providers are trying to make their own apps, but the market can't support hundreds of TV and movie apps. It can really just support 3 or 4, at best. The vast majority of services around right now won't be around in 10 years. They'll be a consolidation into virtual multi-channel programming apps like Zenither, and whoever has the best technology for the consolidation is going to stick around. The others which are basically poor imitations of Netflix, or piggybacking on outdated broadcasting methods will not be.


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halombobtk
post Jun 15 2019, 02:53 PM
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Does traditional "broadcasting" go away at some point in the near future? That market has to be shrinking rapidly, no? People are moving to places where there is internet, and baller wi-fi will soon cover the planet. Or is it just cheap enough to maintain outdated infrastructure even after the internet is ubiquitous? There are obv other ways to deliver live content nowadays and I'm guessing it's cheaper/better to do so via the internet, as evidenced by Twitter, Facebook, Periscope, etc.

I guess I just don't understand why any of your patents are important 5-10 years from now, but I have no idea what goes into broadcasting live content, nor how big that market segment even is. I know sports and news are $$$, but won't they eventually retire outdated infrastructure?
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Hijack
post Jun 16 2019, 11:59 PM
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QUOTE (halombobtk @ Jun 15 2019, 02:53 PM) *
I know sports and news are $$$, but won't they eventually retire outdated infrastructure?


Sports is already starting to move to their own apps for broadcasting games like NBA TV and NFL app.
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darkmaverick
post Jun 24 2019, 01:39 AM
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QUOTE (halombobtk @ Jun 15 2019, 03:53 PM) *
I guess I just don't understand why any of your patents are important 5-10 years from now, but I have no idea what goes into broadcasting live content, nor how big that market segment even is. I know sports and news are $$$, but won't they eventually retire outdated infrastructure?


Patents last 20 years in the USA.

Our dynamic broadcasting is a digital kind of broadcasting. It's not radio wave broadcasting.

Broadcasting just means "the transmission of programs or information by radio or television." So livestreaming is a type of broadcasting.

As for sports, the rights to broadcasting sport games for professional and college teams is very expensive and generally locked down in exclusivity agreements. There are some apps specializing in it right now, notably ESPN's app, but the subscription fees they charge for access don't cover the cost of licensing the games to begin with, and with limited ability to generate revenue with ads against the streams they aren't very efficient business models. I foresee many of these niche video content apps eventually shutting down as they switch to virtual multi-channel programming distributor apps like Zenither, operating channels like they traditionally have done.

The biggest problem in the space right now is everyone thinking each TV channel should be its own app, and that consumers view their smart phone screens as a channel guide. That's just not how consumers are actually behaving. Consumers do not want a dozen different apps for each type of content they watch, which have entirely different user experiences and subscription billing to manage. They just want one app they can watch anything on. Nothing exists like that right now, but Zenither has the technology to be that one app. We just need to get the content.


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I host The RPG Fanatic Youtube Show. Home of fanatical reviews and commentary about RPGs.
And my top picks for Sa san warrior shield were......

...I totally want that sword too.
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Xing-Yu Seong
post Jun 27 2019, 11:19 AM
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QUOTE (darkmaverick @ Jun 24 2019, 01:39 AM) *
Patents last 20 years in the USA.

Our dynamic broadcasting is a digital kind of broadcasting. It's not radio wave broadcasting.

Broadcasting just means "the transmission of programs or information by radio or television." So livestreaming is a type of broadcasting.

As for sports, the rights to broadcasting sport games for professional and college teams is very expensive and generally locked down in exclusivity agreements. There are some apps specializing in it right now, notably ESPN's app, but the subscription fees they charge for access don't cover the cost of licensing the games to begin with, and with limited ability to generate revenue with ads against the streams they aren't very efficient business models. I foresee many of these niche video content apps eventually shutting down as they switch to virtual multi-channel programming distributor apps like Zenither, operating channels like they traditionally have done.

The biggest problem in the space right now is everyone thinking each TV channel should be its own app, and that consumers view their smart phone screens as a channel guide. That's just not how consumers are actually behaving. Consumers do not want a dozen different apps for each type of content they watch, which have entirely different user experiences and subscription billing to manage. They just want one app they can watch anything on. Nothing exists like that right now, but Zenither has the technology to be that one app. We just need to get the content.


Have you set up analytics for channels to supplement Nielsen or other advertising metrics? Also, how do you plan on deploying advertising as it is, because like YouTube, the user data helps create targeted advertising content with advertising blocks set by the channel. Are you running the ad schedules or, are they going to receive metrics from you so that they can just prompt ad buys at certain blocks? That sounds like a lot of work to implement something as seamless as Google's ad market.
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Dritz
post Aug 23 2019, 08:57 PM
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Wow this was a long way to go just for DM to end up promoting his start-up.


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